Diamond Electrical Company started it's journey back in 1965 as a small sized, family owned, engineering company in Gujranwala. Under the dynamic leadership of it's founder Mr. Haji Muhammad Rafique, the company soon established it's name in the manufacturing of quality electric motors and pumps. Today, by the grace of God, our brand Diamond Pumps and Diamond Motors is synonyms for quality and durability.

After the sad demise of our founder, the second and third generation has picked up the mantle of taking the company forward with the induction of new products and continuous innovation in electric motors and pumps design. Mr. Ghulam Fareed, the present CEO of the company has a strong commitment to the core values of the Company as defined by it's late founder. "Our challenge today is to stave away the numerous counterfiet products being sold in the market under our brand name to decieve our customers", says Mr. Fareed. In this regards all our products have been registered and trade marked and we advise our customers to confirm the same before making any purchases. Diamond Motors with registered trade mark number 69694 and Diamond Pumps with registered trade mark number 80308 are the only genuin products manufactured under the brand name of Diamond.

Diamond Electrical Company has always been a customer focused company. We have always valued the feedback from our buyers and have tried to improve our products to provide our customers with the best possible experience. All our products come with a limited time warranty and our after sales centres are available all accross the country to rectify any complaints in the shortest period of time. We realize that our products are used in many critical operations in residential and commercial premises and any downtime due to product failure can have a devastating impact. Therefore we ensure that all products leaving our production line are thoroughly checked for quality. We also ensure to use only the best imported raw materials and components, such as copper wires and ball bearings, in our manufacturing. Diamond Electrical Company is also the first electric motors manufacturers in Pakistan to have successfully implemented ISO 9001:2015 QMS Certification standards.

Diamond Electrical Company is a member of Gujranwala Chamber of Commerce & Industry and a founder member of Pakistan Pumps & Electric Motors Manufacturers Association.

All our products are thoroughly tested for industrial and agricultural use. Our products are also thermally protected, electric shock proof with optimal performance and efficiency. Pumps and Motors can be supplied in various specifications as per customer's requirments.

Our Products: