"IUCN, a leading organization of the world works for nature conservation. In Pakistan tremendous opportunities exist where this organization can change even the future of the nation. Awareness about sustainability is the core issue which is to be addressed to.As a research scientist and journalist I would stress that an organization may achieve its goal provided an indepth sincere efforts are made keeping in view the ground realities about the issue. Sustainability ensures national prosperity and ultimately leads to world peace. This company has the vision and expertise to utilize all its resources for the betterment of mankind and the writer would always wish for its success and grandeur."