Hardee’s, known for its thick juicy charbroiled burgers, is the fourth largest fast food chain in the world. Its signature products include;

Hardee’s also offers quality charbroiled and fried chicken sandwiches as well as a line of premium Hand-Scooped Shakes made with real ice-cream. Pakistan is the 14th country to host the brand. The first Hardee’s restaurant in Pakistan opened at M. M. Alam Road, Lahore in 2009 under the ownership of MDS Foods (Pvt) Ltd. Since then it has grown to 3 locations with more than 12 restaurants to be developed over the next three years by MDS Foods.

The core competencies of the restaurant are its first-rate quality, best-in-class menu, premium service and delivery systems, first-class facilities, innovative menu offerings, youthful brand image, and cut-throat advertising. The value proposition of Hardee’s for consumers is based on offering authentic, premium quality American Style burgers at a price that consumers are willing to pay for better quality, better service and better hospitality in a premium Quick-Service Restaurant - QSR environment. Moreover, the restaurant offers “made fresh to order” meals, partial table service and all you can drink beverage bar with free, unlimited refills.

The main focus of the brand is to deliver the finest quality food made out of fresh ingredients to the customers. The burgers are made with 100% pure beef which is charbroiled. In addition, it is cooked on an open flame and sealed in savory charbroiled tastes thereby delivering juicier burgers. Hardee’s mull over on being the best as opposed to being the biggest, thus, bringing premium food and the ultimate dining experience to its guests. It is recognized as the eventual place for burger enthusiasts, who crave for big, unique, scrumptious burgers and other sandwiches.